10 Ways to get your Facebook posts noticed

Your company’s social media pages should be the hub of all things your company. It’s a place where you can advertise your services for free (or not for free), have discussions with customers, share your blog posts and keep people in the loop. This isn’t the case for a lot of companies. If social media is used right, it’s a great tool for any business, but if not, it’s just a bit of a waste of time. Here’s a few of our favourite ways to have more of a social media presence:

 

Be more creative

Social media is mostly sight. Instagram in particular, but Facebook isn’t far behind. With a platform that’s almost entirely visual, you can bet some photography or graphic design skills would come in handy.

Visual brand identity is a massive thing, and definitely worth its own post at a later date. We’ll just touch on it here. If you write an amazingly captivating book that could easily be a bestseller, would you use a boring stock photo on the cover? It should be the same with your company’s content.

Put a little more effort into the photography on your posts! If you’re not taking your own photos, maybe now is the time to start. If you are, try and improve little details like lighting and the subject. People love a business that looks good, and people are more likely to click on something that looks interesting.

 

Use different images

Following on from the last point, try something different! If you have a brand personality, your choice of images really puts it out there and cements it amongst your audience. Serious brands can publish more technical and aesthetically pleasing photography, more modern brands can use humour or more abstract photos, and honesty is becoming more and more respected by consumers. (you can read our post on that here)

You’re trying to get a reaction, so don’t stick a mind-numbingly boring image on it!

 

Try and mix up different types of post

There are 6 types of Facebook image/video post:

• Single photo/ video
• Photo album
• Photo carousel
• Slideshow
• Canvas

Creativity is massively important, and if you’ve got all of these post types at your disposal, it’s worth using them! Changing the type of post you make keeps your audience engaged, and shows that your company knows more about Facebook than others. Keep it interesting!

 

Be an innovator

Facebook has a history of giving priority to people that try out all the new things they release. If Facebook adds a new feature, they’ll reward you for using it, and you can really use this to your advantage.

The best recent example of this is Facebook Live. Companies that create Facebook Live videos are more likely to be at the top of the news feed, as well as giving everyone that likes the page a notification telling them when they do.

Our advice: When Facebook do something new, get in on it ASAP!

 

Post more

It’s widely accepted that Facebook pages that are more active get higher engagement numbers. When you post somewhat frequently, you give different fans of your Facebook page more opportunities to interact with your posts. If they miss one, they’ll be reminded, and if they engage with one, they’ll see more. This is a high upwards trajectory, because having these engagement numbers will put you in front of more people. Facebook’s algorithm rewards pages for interactions by marking them as relevant for more people, snowballing your page!

That begs the question: how much is too much?

According to Louise Myers, social media expert, this is a good balance:

“Most studies agree that once per day is optimal, with a maximum of two posts per day.

Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day.

At a minimum, you should post to your Facebook Pages 3 times per week.”

Posting at this pace (and consistently!) will have a huge impact on your page.

 

Ask questions, get answers

Facebook pages are often ran as an echo-chamber of bland updates and article reposts. What’s the best way to get people to comment on your posts? Creating a discussion!

Your Facebook audience will most likely enjoy your company already, or else they wouldn’t have it liked. You should enjoy their company too. Ask them for opinions on topics, and they’ll love the chance to talk about themselves. Facebook rewards you for this, because engaging with people means you’ll be seen as relevant to more people.

Responding to comments keeps this discussion going, and soon your page will be the flourishing community it should be!

While Facebook loves this, they aren’t the only ones rewarding you for doing it. Your audience will see you more personally, develop a stronger connection, and tell their friends about you. Not only are you getting into Facebook’s good books, but your customers’ too.

 

Use a post scheduler like Hootsuite

As you need to stay consistent in your posting, a little help could go a long way. It’s more or less impossible to keep up with constant social media posting on each account you’re in charge of, so having a scheduling program can make it a lot more manageable to stay on top of.

Once you find a posting schedule that works for you, create an account on a scheduling site (our favourite is Hootsuite), and you can schedule posts weeks in advance. That being said, try to go on the site once a week to make a post, as Facebook actually kills reach of pages that schedule every post.

 

Post a video every now and again

According to HubSpot, social media posts with video receive 48% more views than posts without them, so it’s well worth creating one on occasion. Having videos on your page adds an extra dimension to your brand, and opens a lot of opportunities to interest customers. You can also intertwine this with your brand personality. For example, having a colourful, behind-the-scenes video of your office staff having fun can make your business seem more personal and modern. The possibilities are endless!

 

Create events

If your page has anything coming up, you can interact with customers by creating Facebook events for it. It notifies everyone who likes your page, and they can engage with the event by declaring themselves going, or sharing it. If you’re an online store, an official sale event can make your customers excited and get the conversation flowing.

 

Boost your post

Finally, once you’ve absolutely nailed how your business’s Facebook page looks, acts and sounds, you can think about paying for extra exposure.

Research from https://www.ogilvy.com/ suggested that for pages with more than 500,000 Likes, organic reach could be as low as 2%. Facebook is a business, and they want you to buy ads. They do, however, make it worthwhile. You can target a specific audience, whether it’s your target audience or a new group you’re trying to reach, and it’s completely customisable. You can pay as much as you want and reach more or less people as a result.

PPC is probably the fastest way to get reach, but the other tips are great for those looking to not spend money on their social channels.

 

Want us to just do all of this?

If you’ve just realised the amount of effort that goes into running a social media page, don’t fear. We’re pretty good at this. Get in touch to learn more!