by Daniel Youll | Feb 1, 2019 | Online Marketing
Blockchain is a ‘distributed ledger’, a type of database. Currently, databases are owned by one party and updated by that party (eg a bank changing balances etc), making them a centralised ledger. Distributed ledgers are so innovative because they’re actually owned by...
by Daniel Youll | Jan 8, 2019 | Business Advice, Online Marketing
Over time, chatbots are slowly becoming more and more effective, and companies that still think they’re better off without them are finding them harder and harder to ignore. The truth is, they’re gradually becoming irreplaceable, and can help you not only understand...
by Daniel Youll | Oct 26, 2018 | Business Advice, Online Marketing
Messenger marketing is heavily tipped to be the future, and if you haven’t heard of it, now is a good time. With some of the facts pointing towards its growth, and some of the names supporting it, it’s hard to disagree that it might even take email marketing’s spot at...
by Daniel Youll | Apr 17, 2014 | Online Marketing, SEO
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control....
by Daniel Youll | Apr 17, 2014 | Advanced SEO Techniques, Online Marketing, SEO
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...
